In last month's post, I explained how inconsistent blogging can hurt your veterinary business.
To avoid those pitfalls, this month, I'm discussing how an editorial calendar can help you succeed at content marketing.
An editorial calendar is a planning tool - a place to store content topics, publication dates, and where to share them. Essentially, it's an aid to mapping a content creation and publication strategy.
The editorial calendar doesn't need to be fancy or sophisticated, but it can be if you want it to be. If you're a small vet clinic, you could build your calendar in Excel or Google Calendar.
If your animal health organization is larger, with multiple people involved in content planning and creation, you could invest in one of the many collaborative platforms available: Notion or Asana are two examples.
Regardless, I want to stress that using an editorial calendar, even if that means jotting things down in a notebook to collect ideas and develop publication timeframes, is more important than selecting the right platform.
An editorial calendar will organize you and get you in the habit of regular posting, which is vital to successful content marketing.
Seven reasons why an editorial calendar is invaluable
Still not sold on the benefits of an editorial calendar? Here are seven reasons why you should start using one today.
Suzanne Quigley is a copywriter specializing in veterinary, equine, and animal health markets. If you need a copywriter experienced in blogging, case studies, white papers, web content, SEO, and more, contact her at 508-277-4929 or firstname.lastname@example.org.
Suzanne Quigley - Copywriter