Let’s talk about your blog.
You know that website page you’ve reserved for posting insightful, educational, and helpful information, a practice collectively referred to as content marketing.
Yes, that page.
Your blog posts can be a major player in attracting the millions of users online who are searching for products and services that you offer or those looking for information and answers that you are uniquely qualified to give.
This web traffic doesn’t happen magically, of course.
It takes savvy search engine optimization (SEO) tactics and content deemed genuinely valuable by the reader and the search engines. These qualities and persistence can help the right people find you.
Consistent blogging helps avoid significant pitfalls
Persistence means routinely posting new content.
However often you do this, it is up to you and the resources you have at your disposal; nevertheless, consistency is paramount.
Whatever timeframe you feel is most doable – once a week or once a month – stick with it.
(If you lack the time or writing ain’t your thing, I’m happy to help.)
If you decide to blog, make it a priority because it will, in the long run, contribute to your marketing success.
And if you’re thinking, “What could it hurt if I don’t blog regularly?”
Here are five ways that inconsistent blogging can hurt your veterinary business.
Suzanne Quigley is a copywriter specializing in veterinary, equine, and animal health markets. If you need a copywriter experienced in blogging, case studies, white papers, web content, SEO, and more, contact her at 508-277-4929 or firstname.lastname@example.org.
Suzanne Quigley - Copywriter