As I write this blog post, 2023 has dwindled to a matter of hours.

And most likely, by the time you read it, 2024 will have pushed 2023 aside to assume the spotlight.

Happy New Year!

So, my question is: Did you keep your 2023 New Year’s resolutions? You know, the ones related to marketing your veterinary business? Like stepping up your content marketing.

(Uh oh, your silence speaks volumes …)

Don’t feel bad if you’ve failed to follow through with your marketing resolutions; my point isn’t to scold you.

My point is to nudge you into awareness that you should make them. Just like you would personal ones. That is, assuming you’re one of the 41% of Americans who do make New Year’s resolutions.

If you want your veterinary business to grow and thrive, promoting it is a must-do!

First things first, though, before you dive in, define your goals.

What are you looking to achieve with content marketing? Increase brand awareness? Attract more clients? Educate pet owners? Or promote services? Clarifying your goals will help develop your strategy.

Since content marketing is long-term, your best approach is to start small. You’ll risk being overwhelmed and accomplishing nothing if you're too ambitious.

For example, you could resolve to start a blog and aim to post once a month.

I recently created a content-writing checklist. These ten tips guide your content creation process, especially if you’re stuck on blog post ideas.

Maybe you’ve been considering an email newsletter. 2024 is your year!

Email marketing is a cost-effective way to market and build lasting relationships. You can share helpful information about your products and services and promote exclusive deals. Even better, you can personalize email content to targeted segments of your clients.

Here’s a post that explains how to write an email that gets results.

As 2023 winds down and the new year awaits, everyone thinks about that fresh start. Why not resolve to make 2024 the year content marketing finally gets the attention it deserves? That gym membership can wait until next year!
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Suzanne Quigley is a copywriter specializing in veterinary, equine, and animal health markets. If you need a copywriter experienced in blogging, case studies, white papers, web content, SEO, and more, contact her at 508-277-4929 or [email protected].

Your email got opened…success!

Well, not quite.

Half the battle has been won because your recipient was intrigued enough by the subject line to take a look.

Now, the job of the email is to produce some kind of action - a click to your web site or a reply to your message.
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Whatever result you’re hoping to achieve, it’s imperative that the crux of your message be significant and convincing. So, make sure it clearly states to the reader LOOK HOW MY PRODUCT/SERVICE CAN HELP YOU!

Regardless of what you’re selling, your prospect isn’t considering buying it because of the product or service itself. No, the prospect is thinking about buying it because the product or service:
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• helps him do his job better, which makes his boss think he’s a genius and may result in a promotion and a raise, or
• looks fab on her because the waist is cut just so that it makes her waist look tiny, or
• lets you work out at home so you can exercise whenever, and you no longer have to pack your workout clothes and lug them to work.

Get the idea?
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People buy stuff when they perceive that the said “stuff” will provide a positive result or benefit for them.

Everyone has a reason for buying and it’s not just because they want to spend money on your product. They want to spend money on your product because they believe that your product will do (fill in the blank) for them.

Emails that tune into this mindset strongly increase the chances of provoking the desired response.
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Give it a try and watch your email marketing results explode.