 As I write this blog post, 2023 has dwindled to a matter of hours. And most likely, by the time you read it, 2024 will have pushed 2023 aside to assume the spotlight. Happy New Year! So, my question is: Did you keep your 2023 New Year’s resolutions? You know, the ones related to marketing your veterinary business? Like stepping up your content marketing. (Uh oh, your silence speaks volumes …) Don’t feel bad if you’ve failed to follow through with your marketing resolutions; my point isn’t to scold you. My point is to nudge you into awareness that you should make them. Just like you would personal ones. That is, assuming you’re one of the 41% of Americans who do make New Year’s resolutions. If you want your veterinary business to grow and thrive, promoting it is a must-do! Start Small with Simple Resolutions First things first, though, before you dive in, define your goals.
What are you looking to achieve with content marketing? Increase brand awareness? Attract more clients? Educate pet owners? Or promote services? Clarifying your goals will help develop your strategy. Since content marketing is long-term, your best approach is to start small. You’ll risk being overwhelmed and accomplishing nothing if you're too ambitious. For example, you could resolve to start a blog and aim to post once a month. I recently created a content-writing checklist. These ten tips guide your content creation process, especially if you’re stuck on blog post ideas. Maybe you’ve been considering an email newsletter. 2024 is your year! Email marketing is a cost-effective way to market and build lasting relationships. You can share helpful information about your products and services and promote exclusive deals. Even better, you can personalize email content to targeted segments of your clients. Here’s a post that explains how to write an email that gets results. As 2023 winds down and the new year awaits, everyone thinks about that fresh start. Why not resolve to make 2024 the year content marketing finally gets the attention it deserves? That gym membership can wait until next year! Suzanne Quigley is a copywriter specializing in veterinary, equine, and animal health markets. If you need a copywriter experienced in blogging, case studies, white papers, web content, SEO, and more, contact her at 508-277-4929 or [email protected].
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