Just what you’ve been waiting for - a checklist of content-writing tips

Sometimes, you need help writing content, and you need it NOW.

With this in mind, I composed a quick and easy checklist of simple tips to help you create the best and most helpful content ever for your animal health or veterinary business.
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Now, you won’t have to furrow your brow and think about what to write - you won’t even have to ask ChatGPT!

Ten tips to jumpstart your animal health/veterinary content writing

1. Be educational:  Teach your audience about what you do, whether treatment options, preventive measures, emerging technology, or groundbreaking research. Offer insights as to why what you do matters to animal health and well-being.
2. Be clear:  Use language appropriate to your audience. Are you writing for pet parents? Avoid jargon or technical terms that could cloud the clarity of your message.
3. Be telling:  Do you have testimonials or case studies that support the quality of your products or services? Share those personal success stories.
4. Be visually appealing:  Images, infographics, and videos are content, too. Incorporate them for additional accessibility and engagement.
5. Be proactive:  Anticipate common questions and concerns with content that addresses these issues.
6. Be compliant/safe:  Provide clear instructions and warnings about the use of pharmaceuticals to highlight the importance of safety.
7. Be blended:  Tailor your content to different platforms such as social media, blogs, or newsletters.
8. Be resourceful:  Offer downloadable reports, guides, or e-books that provide in-depth info and establish you as an expert.
9. Be current:  Stay on top of what’s new and trending in animal health developments and regulations and how they may impact your audience.
10. Be consistent:  Consistency in publishing quality content builds and reinforces your credibility as an animal health authority.

Keep this checklist handy and refer to it often. You can thank me later!
 
Suzanne Quigley is a copywriter specializing in veterinary, equine, and animal health markets. If you need a copywriter experienced in blogging, case studies, white papers, web content, SEO, and more, contact her at 508-277-4929 or [email protected].