 Content -- you hear the term tossed around all the time. But what, exactly, is it? I describe content as an umbrella term for articles, videos, photos, or audio that you can access online. You can share content through your website, email, and various social media platforms. Podcasts are another popular way to share content. People love content, but not just any content, good content. And what makes content good? When the person who consumes it finds value. Sharing content is an easy and inexpensive way for a veterinary practice to increase business and build a loyal client base. Here’s an example: You email your clients an article about how to brush your pet’s teeth and the benefits of doing so. This content, if well-written, provides them with knowledge about caring for their pet's teeth and gums. (I call this edu-marketing content; you can learn more about that here.) That knowledge is valuable for those pet parents because it helps them better care for their pet’s dental health. Chances are there will be clients who have just had their pet’s teeth worked on -- cleaning and teeth removal is an expensive procedure. They’re likely looking for tips to avoid future costly dental care. And what about those owners who’ve been worrying about their pet’s stinky breath? The article may prompt them to schedule an appointment. And still, others will view you positively because you’ve demonstrated that you care and want the best for their fur babies. More appointments and nurtured goodwill for your veterinary practice. All achieved by sharing good content!
If you want to learn more about content and how it can help your veterinary practice or animal health business succeed, I'm happy to help; contact me here. |