When you’re writing product descriptions for a product you’re familiar with, it’s easy to leave out details and just give generalities.
A while back, my saddle fitter told me my saddle was too long and the channel too narrow.
So, I started researching online for saddles.
One thing that I learned is that “wide” is a relative term. My wide and your wide may be two different things.
Some sites I visited described a saddle as having a wide channel but didn’t provide any picture of the saddle’s channel or measurement (like, 4” wide) in its description.
By providing a clear image of the saddle’s channel or stating a precise measurement, suddenly “wide” becomes quantifiable.
My point is best made by one poster who wrote in a forum of saddle seekers.
And I quote: “But I couldn't find any definitive information on the channel width other than "generous channel width" which I thought was vague.”
Before you begin writing a product description, step back and remember who your customer is and why she’s looking to buy your product.
Your product description should supply the answers to the following questions:
And embedded in those answers should be specific details, like a 4” wide channel versus a “generous” channel width.
An informed consumer is much more likely to buy your product. Give your customers the information that they need and watch your sales grow!
Don't lose out on sales because your product descriptions don't give your customer the details she needs to convince her to buy. Need help with this? Then contact me today!
Suzanne Quigley - Copywriter