Is writing a blog blah to you?
Is it something you consistently assign to the bottom of your to-do list?
Hey, it’s OK not to like writing. But if you commit to blogging, you need to do it often because a blog’s value, such as growing and solidifying your client base or establishing yourself as an expert, comes from regular posts.
But maybe you’ve too many other things to do – veterinarians out there, does that sound familiar?
Another gripe with blogging is coming up with a steady stream of topics. That’s a sticking point for many and why so many blogs collect dust on websites.
To come up with ideas, use your best resource – your clients. What are their concerns? What questions do they ask at appointments?
On the flip side, what subjects do you feel are essential to your clients? What would you like to educate them about?
Maybe you’d like to promote the benefits of pet insurance or the dangers of pet obesity. If your topics are broad, like these two examples, break them down into smaller components, which gives your blog more content.
For example, you could divide pet obesity into the following: the importance of daily exercise for your obese pet, diets to help your pet lose weight, and diseases prone to overweight pets. You could probably split the topic of diseases into multiple posts.
Don’t be afraid to dive into a topic; more details make the content more educational and valuable to the reader. Debates abound concerning the length of blog posts; at one time, experts believed short was best, but then that changed to preferring a longer format.
Ultimately, what matters most is the information you’re sharing -- is it useful and relevant to your readers? Does it help them be better pet parents? If so, they’ll read your blog, whether 300 or 3000 words.
Blogging can help build and grow your veterinary practice, especially if you’re consistent.
If you’d like to learn more about blogging and how to create a first-rate blog, email me here or call me at 508-277-4929.
Suzanne Quigley - Copywriter