SUZANNE QUIGLEY - FREELANCE COPYWRITER | ANIMAL HEALTH
  • Home
  • Services
  • Samples
  • Why work with me?
  • Contact
  • Blog

What My Dog Taught Me About Boring catalog Copy

9/25/2018

 
Boring catalog copy is not a good thing.
​
Boring product descriptions are uninteresting. And prospects and customers uninterested in your copy are easily enticed by copy that is more invigorating.
​
This realization about the consequences of boring catalog copy came upon me recently via a rather unlikely source:  my dog.
Picture
I’ve owned my dog for six months now. His name is Doc, and we adopted him from Northeast Coonhound Rescue. Doc is a hound mix, part coonhound and part pointer.

Doc’s kind of a high-energy guy when he’s outside and for that reason, can’t go off leash. (Otherwise, he runs off for five hours to hunt in the swamp, but that’s a story for another day…)

About a month ago, Doc suddenly seemed to dislike going for walks. It got so bad that, at one point, he wouldn’t even leave the house unless we bribed him out with cookies. This was very weird behavior from a dog who previously would drag me down the steps if I even cracked open the door.
​
Once we got him outside, he would refuse to move. Out came the cookies, more bribing, and eventually, we’d get him going. But even during the walk, there would be bouts of stopping and refusing to budge.
Now, I’ve been around dogs all my life, but Cesar Millan I’m not, so I got the name of a trainer from the rescue we adopted Doc from.

The trainer emailed me and asked all kinds of questions about Doc, to learn about his behavior and background. She also asked me to send a short video of Doc walking (or rather, not walking) on the leash, which I did.
​
After viewing the video, she responded that based on Doc’s behavior and body language while on the leash, she believed that his problem was that he was bored. That where I wanted to take him was not interesting to him, so he refused to follow.
Huh, imagine that.

And just like my dog, who found some walking routes so tedious to bear that he balked at following; boring, dull catalog copy can have the same effect on your prospects and customers. They won’t want to follow along, either, if it’s not interesting to them.
​
And when that happens, you’ll have bigger problems to deal with than just a dog who refuses to move.
​
(Check out my earlier blog post for some tips on spicing up your catalog copy.)

Comments are closed.

    Author

    Suzanne Quigley - Copywriter

    Archives

    February 2023
    May 2022
    February 2022
    July 2021
    March 2021
    February 2021
    January 2021
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018

    Categories

    All
    Animal Health
    Animal Health Marketing
    Case Studies
    Catalog Copywriting Tips
    Content Marketing
    Copywriting Tips
    Edu Marketing
    Edu-marketing
    Email Marketing
    Freelance Catalog Copywriter
    Freelancer
    Hiring A Freelancer
    Horseback Riding
    Product Descriptions
    Search Engine Optimization
    SEO
    Special Reports
    Testimonials
    Veterinarian
    Veterinary Practice
    White Papers
    Working Efficiently

Suzanne Quigley, Freelance Copywriter | Animal Health
3 Carroll Avenue
North Grafton, MA  01536 USA
508-277-4929
suzanne@suzannequigleycopywriter.com
​
© 2023. All rights reserved.
Proudly powered by Weebly
  • Home
  • Services
  • Samples
  • Why work with me?
  • Contact
  • Blog