I always thought that I wasn't creative. Creativity, in my mind, was reserved for painters like Van Gogh or writers like Hemingway. Not for a mere mortal like me. The closest I got to creativity, I think, was in my junior year of high school. I took an art course because I didn't want to take a shorthand class.
In art class, I discovered that I liked to draw, especially horses. But drawing did not come naturally to me. I imagined the greats just stood before their canvas or drawing pad and the art just flowed from them, without thought or effort. Not so for me. The art I produced resulted from repeated, mechanical, painstaking attempts to copy my subject. Make what I was trying to replicate have some resemblance to the actual model. But over the course of the school year, the more I practiced, the better I became. Rembrandt better? No. But improvement nonetheless. I felt I was beginning to "create."
Now, years later, as a freelance copywriter, I still often struggle with being “creative.” (Maybe not the best thing for a copywriter to be confessing, out here on the world wide web?)
But, based on what I learned back in my high school art class, creativity can be learned, and practiced.
And, like in my junior year of high school, I practice copywriting regularly with painstaking attempts to replicate the writing genius of the “artists” I follow.
By studying the likes of copywriters Bob Bly, Marcia Yudkin, or Eddie Shleyner, to name a few, I’m educating myself. Learning good habits and methods, which in turn will provide value to my clients.
And, coincidentally enough, the pros I just mentioned frequently refer to copywriting greats that they hold in high esteem. So maybe they, too, have had their own struggles with creativity? If so, I’m in excellent company!
Suzanne Quigley - Copywriter