Your email got opened…success!
Well, not quite.
Half the battle has been won because your recipient was intrigued enough by the subject line to take a look.
Now, the job of the email is to produce some kind of action - a click to your web site or a reply to your message.
Whatever result you’re hoping to achieve, it’s imperative that the crux of your message be significant and convincing. So, make sure it clearly states to the reader LOOK HOW MY PRODUCT/SERVICE CAN HELP YOU!
Regardless of what you’re selling, your prospect isn’t considering buying it because of the product or service itself. No, the prospect is thinking about buying it because the product or service:
Get the idea?
People buy stuff when they perceive that the said “stuff” will provide a positive result or benefit for them.
Everyone has a reason for buying and it’s not just because they want to spend money on your product. They want to spend money on your product because they believe that your product will do (fill in the blank) for them.
Emails that tune into this mindset strongly increase the chances of provoking the desired response.
Give it a try and watch your email marketing results explode.
Suzanne Quigley - Copywriter