Hello again!

GMHA 2024 - Suzanne & Pan

It's been a while since I've shared my thoughts here, so let me reintroduce myself.

I'm Suzanne Quigley, a copywriter who 'gets the word out' for animal health companies in a straightforward, clear, and unambiguous style.

Whether you're developing a vaccine, creating nutritional supplements, or conducting research to help livestock producers better manage and care for their animals, I aim to clarify what you're doing, why you're doing it, and why it matters to the people who need your solutions most.

The animal health industry is crowded and competitive, with stringent regulations.

These challenges can become obstacles and interfere with your ability to connect with your customers.

That's why no-nonsense communication is essential.

This is where I come in.

I know that discussing the efficacy of a new antimicrobial isn't the same as writing about a trendy equine product. I also know how important it is to connect with audiences on their level, whether scientific, informational, or emotional.

I'm also a firm believer in using detail in writing and being willing to explain things.

There's no such thing as too much information for the right audience. Any experienced copywriter knows the adage, 'Specificity sells.'

And why does it sell? Because it demonstrates that you know your stuff!

Banal generic writing is weak and, frankly, uninteresting. Crisp, clear writing that explains, educates and enlightens is information gold to the appropriate reader.

And in the animal health realm, information gold stands out from the rest. (For that matter, it stands out in any realm!)

Do you want your content to be pure gold instead of mediocre gold-plated?

Whether it's a refresh of website copy or compelling articles to establish your expertise, introduce your product or service, or explain research findings, I can help.

What are your content goals?

Do you want to highlight your breakthroughs or drive meaningful connections with your audience? Does your content need to be updated to be more user—and brand-relevant?

Maybe you don't know your content needs, but if I've piqued your interest, let's talk!
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Thank you for reading this post. If you have questions about what I do or are ready to collaborate, please get in touch with me at [email protected] or 508-277-4929.