SEO (search engine optimization).
What does SEO have to do with catalog copywriting?
Actually, a lot. For your online catalog.
Search engine optimization is what drives all the search engines to your ecommerce site, crawl its pages, analyze your content, and then determine the most fruitful results based upon what the human being with the electronic device had typed into the search field. And that human being, by the way, is your customer.
And the purpose of this post is not for me to educate you about SEO, but to provide you with some useful resources that can educate you.
There’s a ton of information on the Web about search engine optimizing for your ecommerce site. And that in itself can be overwhelming, because the practice of SEO is continually evolving, so some of the stuff out there can be dated.
That said, I’d like to suggest a couple of places to check out to learn the basics.
An excellent place to start is Google’s own Search Engine Optimization (SEO) Starter Guide.
As the title states, this guide is designed to start you down the path of search engine optimization knowledge. It’s in-depth, and it’s authored by Google, the king of search engines.
Another useful resource is SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask) by Pole Position Marketing. This guide is an easy read and provides much helpful information, so you can get a good foothold on what makes SEO tick.
Suzanne Quigley - Copywriter