We all have those little business tasks that we put off doing.
For whatever reason, they don’t get done.
You don’t feel like doing them. You’re too busy now. They’re not a priority. They’re just plain boring.
And there’s always that chance that maybe someday, some extra time might pop up, even though we all know that there’s no such thing as ‘more’ time.
Enter the coronavirus.
(I think ‘someday’ just arrived for us, whether we like it or not.)
Now, all those activities that eat up our time like commuting to work, picking up the kids, enjoying a night out, are suddenly struck from our calendars.
The world’s been turned upside down, giving us a very unfamiliar view. In attempts to gain back normalcy and distract ourselves from reality, those little mundane tasks abruptly become must-do.
Banal and boring just a few weeks ago, their simplicity and everyday-ness now give us comfort, a little slice of security.
Did today’s headlines leave you unsure and worried? Well then, organize your desk!
You can’t control the path of this unruly pandemic, but the top of your desk (or boundaries of your hurriedly thrown together home office) are your domains. Control them as you wish.
Need suggestions for some other comfort ‘tasks’?
Take a look at your website. You know that footer at the bottom of all the pages? Is the copyright date 2020, or does it reflect back to the good ol’ days of 2017? Now’s a perfect time to fix that!
How about the “Contact Us” link. Has it inadvertently morphed into a “Don’t Contact Us” link because it doesn’t work anymore? Or worse, it’s working, but no one’s ever checked that mailbox.
While you’re at it, why not check the links on all the pages of your site. Do they still transport your users to a valid page, or do they arrive at a 404 error?
See, before you know it, you’ll be lost in the safe haven of minutiae, while accomplishing those little chores you’ve been procrastinating about for months!
Remember, even the darkest of clouds have shiny, silver linings ...stay focused on the shiny lining.
Suzanne Quigley - Copywriter